A vidIQ score cannot tell you who to be

A vidIQ keyword score estimates search volume and competition for a term, and its score for videos that beat a channel’s usual views shows what did well elsewhere. Neither can tell you whether you are the person who should make the video. Use the numbers to investigate an idea, then decide using your experience, taste and audience.

Veri is a Creator Co-Pilot powered by a model you own. Your own content and saved choices give its agents a starting point, so the decision about what to make stays with you.

What does a vidIQ score measure?

vidIQ’s overall keyword score uses estimated YouTube search volume and competition for the term, according to its keyword documentation. That can help you investigate search demand. It does not measure how much your audience trusts you or whether you have an original contribution to make.

A second vidIQ score measures how far a video beat its channel’s usual performance. That answers another useful question about what happened elsewhere. It does not establish that repeating the format will produce the same result for you.

vidIQ also offers channel-specific suggestions, including Keywords For You. Its own getting-started guide advises creators to choose topics that fit their audience and says strong scores do not guarantee views. Our criticism is aimed at letting a score make the decision for you. Some vidIQ features do look at your own channel.

A promising topic still needs your reason to make it.

An interesting subject can come from anywhere. Your reason for covering it, your experience and your conclusion should come from you.

Before turning a suggestion into a script, write down what you can add. You may have tried the thing being discussed, or your audience keeps asking about a part that other explanations skip. You may disagree and have something more useful to offer than a reaction.

If the only reason to make the video is that someone else’s video did well, keep looking. You may end up with a recognizable format and nothing that gives someone a reason to come back for you.

Our concern is that chasing the same winning examples can push creators toward increasingly similar videos. When the reference decides the topic, the opening and the look, there is less room for the thing you wanted to say. Use research to sharpen your question, then give yourself room to answer it.

Start with the videos you have made.

In Veri, bring the question back to your own videos, posts and audience. Growth Hub lets you review available results from connected accounts and discuss a finding in chat. Ideas helps you develop directions from your own videos, and Validate helps you assess a concept before you commit more time to it.

Start with a video you have something new to say about. Ask for the question it left unanswered, then choose the angle you actually want to pursue. Work on the script with your own references and saved writing preferences. Keep the parts that sound like you and revise the parts that do not.

The same applies to the title and thumbnail. A clear title gives the right person a reason to watch. A useful thumbnail makes a promise the video keeps. You can ask Veri to revise an image conversationally, or use Layers to adjust individual parts without accepting the whole first result. An idea can become easier to understand without your personality becoming more generic.

Your preferences should be worth keeping.

If you decided that a certain opening feels forced, that decision should help the next draft. If you have found a caption look you like, the next clip should have a starting point.

Veri lets you save writing preferences, clip looks and layouts. Matching clip layout defaults can carry into future edits. You can keep experimenting without treating every new piece as the first thing you have ever made.

This is also why we care about who benefits from creator data. Veri does not train a shared model on your content. A personal model is a separate opt-in choice, described in our Privacy policy.

Try Veri on one video or post to see help that starts from your own content, with your judgment kept in the process.

Start with your next idea in Veri and use the numbers to inform it.