We’re excited to announce that Matera has joined forces with Veri. The technology and systems built by Matera, pioneers in SocialFi, now live within the Veri ecosystem. @samhuber, founder of Matera, has joined Veri as an advisor, carrying forward the shared vision of helping creators turn social capital into financial capital.
Creators who joined Matera will receive VeriPoints within the Veri ecosystem. These points will give creators access to new campaigns, early rewards, and eligibility for future token participation.
Veri recognizes the creators who helped build Matera. What began with them now grows into a platform built for creators to learn faster, earn from their effort, and take part in the future of the creator economy.
Matera’s mission now continues with Veri.
What Matera Built
Matera planned to build one of the first connections between InfoFi and DeFi that helped creators build value through their influence. More than 100,000 creators joined early tests proving the demand for this custom-built financial layer.
The Creator Score measured engagement across platforms. Followers, impressions, and reposts became transparent data points that showed a creator’s reach and consistency.
Matera planned to build one of the first systems where social reputation connected to financial tools. This would have allowed creators to link their accounts, stake their reputation, and unlock liquidity for their work.
Where Veri Takes It
Veri builds on the same principles that Matera pioneered, powered by Veri Chat natively integrated into the Veri Platform that helps creators grow through action.
Veri’s AI studies each creator’s content, learns what performs, and turns that insight into clear recommendations for growth. As creators follow its guidance, they see steady improvement and consistent results.
The more creators engage with Veri AI, the more opportunities they unlock from early brand campaigns, and higher visibility on leaderboards, to rewards that grow with performance.
Around that experience, Veri creates a shared space where creators improve together. It gives them the tools to act on insight, earn from progress, and see the value of their work compound over time.
Score to System
Matera built the Matera Score to track reputation and give creators access to value through DeFi. Veri innovates on that concept with a new focus and holistic perspective. It studies the content itself and identifies what resonates with each audience.
Matera’s Core: Reputation builds access to value
Veri’s Focus: Resonance builds understanding and growth
The Resonance Score analyzes how content connects within a creator’s niche. It studies patterns in tone, timing, and engagement to see what drives impact. Each insight helps creators understand what works for their audience and how to grow through it.
Matera proved that reputation has measurable worth. Veri expands that truth, showing how creators can apply insights to their work, and how they can earn from the expertise they build inside the network.
What’s Ahead
Matera laid the groundwork for measurable reputation. Veri is expanding that foundation into a living intelligence layer for the creator economy, where understanding performance leads to growth, rewards, and creative freedom.
Early creators build the core of Veri. Earn VeriPoints first, join the first brand campaigns, get daily moves that guide your growth, and help design the platform built for creators like you.
Closed alpha is live. Limited to 100 creators.
Update: Alpha is now closed. Veri is in beta and open to all creators. Connect your channel at joinveri.co →
Frequently Asked Questions
What happens to Matera creators who joined early?
Creators who joined Matera will receive VeriPoints within the Veri ecosystem. These points give creators access to new campaigns, early rewards, and eligibility for future token participation.
What did Matera build and why does it matter?
Matera planned to build one of the first connections between InfoFi and DeFi, helping creators build value through their influence. More than 100,000 creators joined early tests, proving the demand for a custom-built financial layer for creators.
How is Veri's Resonance Score different from Matera's Creator Score?
Matera's Creator Score tracked reputation through followers, impressions, and reposts. Veri's Resonance Score studies the content itself—analyzing patterns in tone, timing, and engagement to see what drives impact and helps creators understand what works for their audience.
Who is Sam Huber and what is his role at Veri?
Sam Huber is the founder of Matera and has joined Veri as an advisor. He carries forward the shared vision of helping creators turn social capital into financial capital, bringing deep expertise in SocialFi and creator monetization.
What are VeriPoints and how do they work?
VeriPoints are Veri's reward system for creator contributions. Points unlock access to brand campaigns, early rewards, leaderboard visibility, and eligibility for future token participation. Creators who joined Matera receive VeriPoints to recognize their early support.
What is SocialFi and why does it matter for creators?
SocialFi connects social reputation to financial tools—allowing creators to build measurable value from their influence. Matera pioneered this by letting creators link accounts, stake reputation, and unlock liquidity. Veri continues this mission with AI-powered insights that help creators grow and earn.
How does Veri Chat help creators grow?
Veri Chat studies each creator's content, learns what performs, and delivers clear recommendations for growth. As creators follow its guidance and engage with the platform, they unlock more opportunities—from brand campaigns to higher leaderboard visibility to rewards that compound over time.